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Hook Lure is a young company led by an energetic and creative team of fishing veterans. From our humble start on eBay to what we hope will be an interesting venture into the world of hook and lure innovation, we pride ourselves on quality products and the best customer service possible. We update this site regularly, so visit often to see what's new.
We started in Saint Come, Quebec, about an hour drive from Montreal, then moved to Lake Baskatong which added 2 hours to the drive. Now we annually drive for 9 hours, straight up North to Senneterre, Quebec, where we board a float plane for an hour flight and settle in the most desolate wilderness you can imagine. Why? Because we love fishing for all the right reasons including quality, distraction free, time spent with friends.
This company is dedicated to our Dads: Thorney, Bobby and Norm. Thorney is doing quite well but I'm not sure when he caught his last fish. Bobby and Norm have passed on. May they rest in peace!
To All Dads & Moms
Please take your kids fishing. It is quality time you can treasure forever. There is no TV and no distractions. You'll have time to really connect. It's a great opportunity to teach self reliance, safety and the laws of nature. You will get the best pictures also. Take your kids fishing, they will never forget it !